Selling Tips & Strategies for Online Jewelry Retail Business

Whether you are experience eBay sellers, a retailer jewelry shop owner or a successful jewelry online store business sellers, please come and share your experience here. I would like to share with all the people here. If I left out anything, please add it in here for me.

Birthstones Strategies

If you are running your online stores, please update your main image at your landing page. Let say this month is April and the birthstone for this month is ’Diamond’. All you need to do is refer back to all your products images and find out all the jewelry with diamond setting. Other than diamond, you can select Clear Cubic Zirconia too. That’s count.  Select the best items from each category of your jewelry. For examples, pick one best or hot selling jewelry design of necklace on your necklaces category and do it the same for the other entire categories such as Rings, Bracelets and etc. Next, you can use Adobe Photoshop or any image editor that you familiar with to group all the selected images into one picture. Put marketing text like ‘Large April Birthstones Jewelry Collection’ that you want to show to all your customers. Once you done that, upload it to your landing page. This is the proven strategies that will bring you business. Do it the same for other months. You can use this strategy to sell in eBay too.

 

Newsletter Strategies

Keep your database up-to-date with new jewelry items. Different people love different designs. There are many hot designs of jewelry such as animal, insect, round, square, heart, religious, oval, birthstones, just to name a few and they are among the popular groups. So, send out newsletter at least once a month with all your new arrival items to your subscribers.

 

Free Shipping Strategies

Give out free shipping when customer purchase over a certain amount. For example, you pay the shipping fee for your customers if they purchase more than $100. Besides, you can give free gift as an extra like a jewelry cleaning or polishing cloths.

Low Shipping Fees Strategies

Always offer shipping options for your customers. Some customers do not mind if their order arrives a bit longer. Allow customers to choose shipping courier like Express or International Airmail.

Free Repair Strategies

Allow your customers to send their items back for free repair in 30 days. This is a very good customer service. Some wholesalers offer free repair services. If your customer does not happy with your item and send it back to you for repair, you can always send it back to the wholesaler company that you purchase your jewelry from.

All About Dropshipping

Drop shipping has been very popular for years among Internet Marketers as well as people who are just started to do Internet Business. We know that you will have questions in your mind right now on drop shipping. In this article, we will like to share with you the pro and the cons of drop shipping. 

While you are in the process of searching for company who provide dropshipping service, please note that some dropshipping company will ask for your company license and detail of your company and business nature. Some dropshipper do not charge you any join fees and they will be thankful for all your marketing effort. The dropshipper will normally have it own web site with all the products listed in retail or wholesale prices. Some dropshipper will provide you with login name and password after they had verified your company information. When you login with the login name and password given, you will be redirect to a site where all of their products are listed with ‘Discounted Prices’ which means normal visitors do not have any ways to access the discounted pricelist section because this section is mainly for people or internet marketers who want to do business. Some dropshipper will give you 30%-60% depends on how many sales you bring in for them.

 

Pros

Do not need to stock up inventory

Dropshipper will handle the shipping and handling if you manage to make any sales. Besides, you do not need to face the manufacturer at all. No headache!

You job is just Internet Marketing

After you have setup your online store with all the products uploaded, you need to find sales. Right? All of your work is just e-marketing, finding keywords for your products and seo. You will have more focus on marketing area.

Low cost Start Up

Starting up a online store will cost you around USD500 – USD2000. This range is really low compare to normal conventional businesses. If you are a web developer, your cost might be lower than that.

You can work at anywhere

When you manage to find sales, you just have to forward or redirect your customer’s info to your dropshipper and that’s it. They will do the rest. E-mail is just your tool and your can do it Hawaiithis week and Japan next weekend.

No Need Photography Skill

The dropshipper will provide you with the entire products photo. Thumbs Up!

Cons

Product Price Fluctuation

You have to keep up to date with the prices of your products. Sometimes, price can be different next week and change again next month. For example, if you sell gold and platinum jewelry, price quoted on the jewelry item are based on the current Gold & Platinum Market Price. If you sell Sterling Silver Jewelry, prices can still be alter but little and very rarely.

You are not able to see and touch the real products.

You can only see the photo of the products that the dropshipper gave you.

A lot of data entry work.

If your dropshipper have 4000 products in their collections, you need to enter bit by bit to your online store.

Marketing cost.

Marketing can be very expensive if you sell a hot demand and very highly competitive products.

 

Yes. Profit can be made if you manage to get a good dropshipper who can give you the best discount.

April Birthstone Jewelry - Diamond

Diamonds have been treasured as gemstones since their use as religious icons in ancient India. It is the hardest & high value natural material known, where hardness is defined as resistance to scratching. The hardness of diamonds contributes to its suitability as a gemstone. Because it can only be scratched by other diamonds, it maintains its polish extremely well. Unlike many other gems, it is well-suited to daily wear because of its resistance to scratching—perhaps contributing to its popularity as the preferred gem in engagement or wedding rings, which are often worn every day.

Another kind of stone that looks very similar to diamond is call Cubic Zirconia or CZ in short.

Start an Online Silver Jewelry Business at Recession Time

Everybody knows that the world economy is tough right now. More people are getting jobless, pay cut, retrenchment, more debt and etc. The million dollar question is when will the economy picking up again? Maybe it will take a couple of year from now to recover but what we should do now? Is it the best time to start your own business? While you are still working on your 9 to 5 job, you still able to start your own business part time at home because all you got to do is selling stuff online because online business can be start up at a very lost cost compare with a conventional business. The only question in your mind right now is what product to sell? You can sell any products at this recession time. People are still buy pet supplies, health care products, jewelry, information products, digital products & etc. People are buying everything. You need to do more research on where you can get a hot demand product at a good wholesale price.

Why start a Silver Jewelry Business? Below I will state a few point on why starting a silver jewelry business is good at this time.

Low Selling Cost

Unlike the cost of Gold and Platinum Jewelry, Silver Jewelry is lower cost than white gold and platinum jewelry. When silver jewelry is plated with Rhodium, it will look the same like white gold and platinum jewelry. At this recession time, people are looking for lower cost product like Silver Jewelry instead of Platinum.

Hot Demand

Jewelry is always popular and hot all the time. Trends are changing from time to time and more new designs are coming out and will never get outdated.

 

Easy Shipment

Most jewelry is pack and wrap in small boxes. It is not heavy at all to ship jewelry to your customers and buyer does not need to pay expensive shipping fees. Some seller is able to give Free Shipping as well to their customers.

Low Investment

To start a Jewelry Business Online, you do not need a huge capital. If you are planning to open a physical stall in your country, it will cost you a lot but if you do it online, you can start you business at any time at a very low cost.

 

Low Minimum & No MOQ

A lot of Silver Jewelry Wholesaler that you can find in the internet is offer a minimum order of USD 300, USD 200 or some are even lower than that. Besides, there is No Minimum Order Quantity (MOQ) Per-Design. Meaning, you can choose 1 pieces per-design but your order size has to meet the minimum requirement.

Do NOT need your Own Online Store or Web Site.

Other then selling in EBay.com, there is many more marketplaces that you can post your jewelry like Amazon.com, Godaddy Marketplace and etc.

No Headache Technical Question.

If you are selling multiple electronic products like IPhone, Ipod, Photography Equipment, Laptop and others, you need to get ready when people are asking you a lot of technical question.